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MORE TH>N was launched in June 2001 bringing freshness and a new approach to the consumer financial services
market. At MORE TH>N, things never stand still. It takes thousands of dedicated and talented employees around the UK to
deliver the excellence of service and products our customers demand and expect. MORE THA>N customers told them they
wanted a modern, forward thinking financial brand but with the Royal Sun Alliance Insurance Group heritage, expertise and
tradition behind it and with MORE TH>N that’s exactly what they get. The MORE TH>N brand is grounded in
the values of modernity, individuality, perspective, purposefulness, clarity and integrity and is underpinned by the desire
to go the extra mile for the customer, deliver more than words and treat customers as individuals.
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