Burton male customers are
typically between 25-35 years but can range from 18-40. But the ladies play their part as at peak trade lady customer plays
a significant 70% of the customer segment by buying for their men.
Burton the product
• Fashion but a bit more grown up.
• Sizes available from XS to XXL – Burton have a special Big
& Tall section to cater for sizes not always offered in stores.
• Essential menswear basics through to the latest
styles with new products coming through every week.
Burton online store is a top store for the brand and will ultimately become their flagship store. The Burton man likes to
shop from home & as a result the website is the fastest growth area of the business. Burton.co.uk offers more availability
& sizing than stores with free returns via post or store service. Special discounts are also offered to specific customer
groups like our newsletter subscribers & 10% off for Students & Cardholders. Burton offers online fashionable clothing
at an affordable price. “basics” are key for Burton too as the classic white or black tee, knitwear and outwear,
socks and underwear are always part of Burton bestsellers.